Hines partners with 25hours Hotels to create a boutique hotel in Copenhagen

Amy Horsfield By Amy Horsfield
18 February 2019 | Updated 19 February 2019

Denmark: Hines, the international real estate firm, is to partner with leading European hotel operator 25hours Hotels to create a 243-room boutique hotel in Copenhagen.

The new hotel will be the operator's first project in Denmark and will form the centrepiece of a modern mixed-use development, including premium retail, on the city's Købmagergade.

The flagship hotel will offer bar and café concepts, wellness and contemporary meeting facilities. The hotel's distinctive interiors will be designed by interior designer Martin Brudnizki.

Within the historic buildings, Hines will also create 3.000 sqm of prime retail space and will be targeting a mix of international and Danish occupiers to form a new retail destination on Købmagergade, Hines will complement the development with the addition of six residential apartments within the buildings.

Hines acquired Købmagergade 44, 46 & 50 in May 2018 on behalf of the Hines European Value Fund (HEVF). The new hotel will open to guests in 2021, with the new retail spaces to be available from late 2020.  

25hours is a boutique hotel operator with 13 individually designed hotels across Europe. In the past three years the group has opened new hotels in Paris, Cologne and Zurich.

The project will be led by Danish architects BBP. The hotel interiors will be designed by London and New York-based interior designer Martin Brudnizki Design Studio, whose previous projects have included New York's Beekman Hotel, Miami's Soho Beach House and London's Annabel's club. Hines were also advised by Nordic Hotel Consulting and Bruun & Hjejle on the 25hours agreement.

James Robson, Hines' Nordic regional head, said: "25hours Hotels is an exciting, international brand that will offer something unique in central Copenhagen. We are delighted that our development will be home to their first hotel in Denmark. Købmagergade's popular location and the dynamic combination of brands we are looking to partner with will create an attractive destination for international tourists and the domestic market. This is a very positive investment in Copenhagen and reflects the city's growing appeal as an international destination."

Karen Nielsen, development director at Hines in Copenhagen, added: "This is a very exciting project for the city of Copenhagen and will bring a beautiful and historic building back into use, opening it up to be enjoyed by many more people. We have assembled an impressive team of Danish and international experts to transform the buildings, who will be focused on restoring their original features, many of which have been hidden or damaged by 20th century additions. We want to revive the buildings' heritage while also creating something new and unique for Copenhagen. Based on what we have seen from 25hours' hotels, we are sure that they are the perfect partner to bring on board to create a beautiful hotel and to secure a memorable experience for the guests."

"The fund management team and our investors are very excited by the project Hines is delivering with 25hours as our partner in these beautiful buildings. Projects such as this one, where we're able to celebrate the ancestry of the true heart of historic Copenhagen whilst also creating investment value in the fund's strategy, are the most satisfying to follow to fruition," said Paul White, Hines managing director and HEVF fund manager.

Florian Kollenz, chief development officer at 25hours Hotels, commented: "Copenhagen has always been a favoured destination. The city radiates creative energy, is a pioneer in mobility and has probably one of the most exciting culinary scenes in Europe. We have extensively studied the hotel market for the past five years and have reviewed several projects. We couldn't be happier with this location and our development partner Hines. This is a unique and very exciting opportunity."

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