Hyatt to debut in Iceland

Eloise Hanson By Eloise Hanson
10 December 2019 | Updated 10 December 2019

Iceland: Hyatt Hotels Corporation will open its first branded hotel in Reykjavík in 2022.

A Hyatt affiliate has entered into a franchise agreement with H176 Reykjavík ehf, a fully owned subsidiary of real estate company Reitir fasteignafelag hf, to open the 169-room Hyatt Centric Reykjavík.

The hotel will feature three food and beverage outlets, a pop-up rooftop bar, and approximately 2,100 square-fee of meeting facilities.

Housed in the former headquarters of the Icelandic National Broadcasting Service, situated on Laugavegur, the main street of Reykjavík.

Peter Norman, senior vice president of development at Hyatt, said: "Over the past year we have spent a great deal of time understanding the Nordic market and getting to know the hotel developers and owners in Iceland. Hyatt Centric Reykjavík will mark the first Hyatt hotel in Iceland, an important milestone for us. Hyatt Centric Reykjavík not only demonstrates our unprecedented growth in the upscale lifestyle segment in Europe, but also our commitment to expand Hyatt's brand footprint in a market currently dominated by independent, regional players".

Guðjón Auðunsson, CEO of Reitir fasteignafélag hf, added: "We are thrilled to be working alongside Hyatt to bring the first Hyatt hotel to Iceland and the Nordics as a whole. Our experience in the Icelandic market and Hyatt's unique, personalised approach to development is the perfect combination to develop a distinct offering in the city. With travellers staying in Iceland for an average of five to eight nights all year round, Hyatt Centric Reykjavík will be the ideal base for guests wanting to enjoy a lifestyle hotel whilst taking in the stunning scenery, whether on a hike in summer or while viewing the Northern Lights in winter".

Hyatt Centric Reykjavík will join other Hyatt properties in Europe such as Hyatt Centric Milan Centrale, Hyatt Centric Gran Via Madrid, and Hyatt Centric Levent Istanbul.

Hyatt Centric is a brand of lifestyle hotels located in prime destinations. It's one of 20 brands under Hyatt Hotels Corporation.

Reitir fasteignafelag hf is a real estate company in Iceland with a portfolio focused on retail, office and hospitality spaces in the Reykjavík area.

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