HFTP and Shiji Group reveals project to showcase hoteliers’ use of technology

Eloise Hanson By Eloise Hanson
4 weeks ago | Updated 4 weeks ago

UAE: HFTP and Shiji Group have unveiled GX: Guest Experience Spotlight - a global campaign that showcases a hotel’s use of technology to reimagine the guest experience.

The project was revealed at HITEC's Dubai opening ceremony - a hospitality technology two-day event held at the Festival Arena by InterContinental.

Candidates are selected from a panel of hospitality and technology experts, and range from high-end luxury properties to independent boutique hotels.

Successful candidates will receive global exposure on numerous social media outlets, top industry events, and leading media publications.

HFTP (Hospitality Financial and Technology Professionals) is an international, nonprofit association with headquarters in Texas and offices in Hong Kong, the UK, the Netherlands and Dubai.

Deputy CEO, Thomas Atzenhofer, said: "GX is about showing the hospitality industry what can be possible when hoteliers embrace technology as a means to enhance the guest journey. We are shining a light on some of the most unique and forward-thinking properties on the planet, exploring the vision and strategies they use to transform the guest experience".

Shiji Group is a provider of software solutions and services for the hospitality, food service, retail and entertainment industries. It serves over 60,000 hotels, 200,000 restaurants, and 600,000 retail outlets.

Sven Maas, SVP of Shiji, said: "Increasingly, technology is driving change across every touchpoint in the guest journey. But technological change must begin with the goal of bringing more value to the guest and less friction to the hotel. With GX, we are showcasing world-class properties that are discovering new ways to leverage technology to better connect with their guests and win their loyalty".

During the opening ceremony at HITEC, Atzenhofer and Maas introduced a short video explaining the inspiration behind the GX campaign. The video and further information can be found here.

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