Criton launches second generation mobile app

George Sell By George Sell
10 October 2019 | Updated 10 October 2019

UK: Criton has launched its second-generation mobile app, incorporating new functionalities and integrations.

The company says Criton 2.0 has been designed "to put both hotels and guests at the heart of what Criton does, enabling operators to ensure end-to-end luxury with the highest level of personalised experience".

Criton 2.0 offers the following features:
• Guests can now create their own account and login to the hotel app for a personalised and secure online journey to complement their stay.
• Check-in can be actioned directly within the app, saving guests time at reception. This is delivered via integration with the property's PMS system.
• Guests can now use the app to access their hotel room via digital door key. This feature works with the hotel's PMS and is being introduced initially in partnership with international lock and entry system manufacturer Assa Abloy.
• Hotels will have access to enhanced data and analytics on how their guests are engaging with them pre, during and post-stay.
 
Criton's research and insight into the hospitality market found that 74 per cent of accommodation guests would use a hotel app if the hotel they were staying in had one, and 62 per cent would be likely or very likely to check-in to a hotel via an app. Industry statistics show that a hotel can increase food and beverage revenue by 18 per cent if they offer in-room ordering via an app.

At a time when hoteliers are planning and budgeting for 2020, Criton predicts that an average 100-bedroom hotel with a £300 ADR could generate £73,000 per annum through OTA savings and an increase of in-stay spend.

Criton founder and CEO Julie Grieve said: "Offering guests choice in how they engage during and throughout their hotel stay is at the heart of commercial success for luxury operators. The second version of Criton has been designed to include a complete build package customised to each customer's business. For hoteliers, Criton offers more than just guest engagement. We are shaping the future of luxury guest technology.  The result is a highly responsive and user-focused experience for guests which not only enhances their stay but very quickly adds value to the bottom line for our hotel operators, resulting in increased spend per head, higher repeat visit frequency and stronger online advocacy."

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