Hand Picked Hotels launches first TV advert

Amy Horsfield By Amy Horsfield
08 January 2019 | Updated 09 January 2019

UK: Hand Picked Hotels is launching its first UK TV advertising campaign.

Hand Picked Hotels is an independent collection of 19 country house hotels and spa resorts in the UK and the Channel Islands.

The 30-second 'Night Away' advert will be supported by a series of edited 10-second ads designed to capture the core elements of a Hand Picked Hotel experience. This will involve showcasing a selection of the group's 19 properties.

The campaign will air this month on channels including Sky, UKTV, More4, Film4 and BT Sport and will run for four weeks until the end of January.

Julia Hands, chairman and CEO at Hand Picked Hotels, said: "Our first TV advertising campaign is an exciting step for us as we look to up weight our current marketing activity across new channels and increase the awareness of our unique collection of hotels to a wider leisure audience. With our limited offer representing truly great value this winter, I hope the campaign will define us to a new audience in search of an authentic country house hotel staycation experience this year and beyond."

The advert will promote a dinner, bed and breakfast package for two for £159 when booked direct.

Click here to see the advert.

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