Stay Boutique bedding program is launched

Amy Horsfield By Amy Horsfield
03 January 2019 | Updated 03 January 2019

US: The Boutique and Lifestyle Leaders Association (BLLA) is launching the Stay Boutique bedding program for members of the organisation.

The official launch date is January 2019 and will include a range of education and preferred suppliers to the program.

Frances Kiradjian, BLLA CEO, said: "We're excited to announce Tempur Sealy as our official bedding provider in this new program. BLLA focused on selecting only top, quality companies and found that Tempur Sealy not only has the ability to provide an upscale and luxury product, but also the capability to ship and service our boutique hoteliers and we couldn't be prouder to work with them on this important project."

Tempur Sealy joins the esteemed BLLA Inner Circle Club, which already contains some of the nation's top organizations that have proven to be a force in the boutique sector and great supporters of the association. 

Greg Cremeans, Vice President, National Accounts, Tempur Sealy International, said: "We are honoured and excited to be part of the BLLA Inner Circle Club. This opportunity allows us to connect directly with those within the boutique and lifestyle hotel space who demand not only a rave-worthy sleep experience for guests, but also durability and longevity, from the mattresses they select. Since there are many different types of properties within this category, we feel our wide selection of mattress brands, including Tempur-Pedic, Stearns & Foster and Sealy brands, will meet everyone's needs."

As the first official member of our new Stay Boutique Custom Bedding program, Tempur Sealy will participate in a number of initiatives aimed at providing boutique & lifestyle hotels with a custom program beginning the first of the year. 

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