Shinola opens hotel in downtown Detroit

Amy Horsfield Amy Horsfield Uploaded 03 January 2019


US: Shinola Hotel on Woodward Avenue in downtown Detroit is now open to the public.

The 129-room, eight-story boutique hotel features a ballroom, conservatory and upscale Italian restaurant called San Morello. It started making its first reservations on January 2, 2019.

The Shinola Hotel will pair two restored historic buildings - the former T.B. Rayl Co. department store and a former Singer sewing machine store that also was home to the Singer Sewing Machine Company - with three brand new ones. 

Shinola partnered with fellow Michigan companies to incorporate locally-made furniture and wall coverings.

The hotel will also contain Shinola products. Various rooms will have the brand's power supply extension cord, shoe polish and leather care items, along with specifically made for the hotel goods such as a bedside clock, leather throw pillows and custom pillows.  

With its F&B program, NoHo Hospitality Group will oversee the hotel's distinct offerings. They include: San Morello, an urban Italian restaurant influenced by the coastal towns in Southern Italy and Sicily and serving wood-fired dishes, pizzas and house-made pastas; Evening Bar, a classic American bar offering seasonally crafted cocktails and bar bites; The Brakeman, an American beer hall featuring craft beers from the Midwest while having Buckets 'o Birds,' honey-butter biscuits, and local farmstand sides from Carmellini's adjoining fried chicken spot. NoHo Hospitality Group group will also handle the Living Room, in-room dining, and banquet/event spaces.

Rooms go for $195 and up, with a prime penthouse suite costing about $1,000 per night.


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