Laura Ashley Hospitality opens flagship tea room at Highbullen Hotel

George Sell By George Sell
21 January 2019 | Updated 21 January 2019

UK: Highbullen Hotel in Devon has opened a Laura Ashley tea room in a converted function suite.

Highbullen general manager Andrew King said: "We are delighted to be in partnership with Laura Ashley and the launch of the tea room provides a wonderful addition to the Highbullen business. The Laura Ashley brand is renowned for having a distinctive style that is quintessentially British. This sits perfectly with the Highbullen brand and indeed creates the perfect opportunity to introduce timeless British hospitality to our customers in a stunning environment."

"The tea room was previously a function suite, but its location on the estate, combined with unparalleled views across to Exmoor meant it was the perfect space and position to convert into a tea room. Work commenced late summer of 2018, with the construction and design teams working relentlessly to achieve our vision. The overall design resulted in a distinctive, uniquely British style, inspired by the beautiful and wild local landscape. Warm greys, golds, and teal have been used to reflect the changing seasons. Laura Ashley fabrics in velvet and linen add a touch of modernity, while glimmers of gold brass in the mirrors and lighting add a contemporary feel to the space. There is no doubt that Laura Ashley The Tea Room offers the ideal setting in which to indulge on the Afternoon Tea tradition," King added.

Nick Turner, principal of Laura Ashley Hospitality, said: "We are thrilled to see the Laura Ashley tea room officially open in Highbullen Hotel & Golf Resort , Devon. This most recent LAH opening provides another opportunity for the millions of Laura Ashley UK and international customers to enjoy a branded dining experience in a quality UK setting."

"The introduction of this globally admired lifestyle and design brand into such a fine independent hotel as Highbullen underlines Laura Ashley Hospitality's ambition to provide value and a significant impact on hotel owners' revenues through the introduction of this incredibly successful dining experience and license. We have seen over 1000 guests pass through the LA Tea Room doors at Highbullen within weeks of opening and will hopefully ensure that the brand association and experience drives thousands of new customers to Highbullen every year."

Turner said Laura Ashley Hospitality has ambitious plans to roll out the tea room model to other independent hotels around the world, as well as adding to its hotel franchise and management agreement business.

He said: "We have seemingly developed a compelling and revolutionary business case to transform quality hotel and resorts' day time food and beverage revenues through the introduction of the LA Tea Room brand into existing underperforming dining areas of the hotel owner's business. We are looking to hear from quality independent hotel and resort owners in most major towns and cities across the UK now to roll out the LA Tea Room branded experience nationally and in many of the 31 countries that Laura Ashley has a retail presence in."

"In addition to the remarkable LA Tea Room model, LA Hospitality are also to roll out the LA Hotels and Resorts brand which will enable independent owners to not only benefit from the world class interior designs of Laura Ashley, but also utilise the LA brand, global reservations system, and ultimately attract the premium LA customer to their hotels and resorts. We commence a gruelling 12 month global launch campaign and roll out of the LA Tea Room and LA Hotels & Resorts brands this month at the American Lodging Industry Summit in Los Angeles with further launches planned in Japan, Dubai, Korea, Amsterdam, Thailand and Australia."

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