Hotel Indigo Memphis to debut in early 2019

Amy Horsfield By Amy Horsfield
02 January 2019 | Updated 02 January 2019

US: Hotel Indigo Memphis will target the millennial market and is due to open in early 2019.

The project has created a virtual time capsule using the structural bones of an early Holiday Inn and former Econo Lodge at Court and B.B. King Boulevard. Glass walls have been added to enclose the 55-year-old lobby and breezeway that connected a six-level parking garage to outdoor elevators and the street.

The former guest check-in area now holds a lounge with casual seating, big screen TV, laptop-ready end tables and electronic charging stations. It's part of a larger, open-floorplan lobby that hides nothing from view.

Patrick Jordan, general manager at Hotel Indigo Memphis, said: "The furnishings, the building itself, it's all retro. We're hitting on all cylinders to give people a real Memphis vibe."

The new Indigo joins more than 94 properties in the Indigo lifestyle hotel niche developed by InterContinental Hotels Group, which includes Holiday Inn, the Memphis-born lodging chain founded by Kemmons Wilson in the 1950s.

Patrick Jordan said: "No two Hotel Indigos are alike. Each hotel is a representation of the community it's in. This will be a Memphis neighborhood hotel with the benefits of an international brand and reservation system behind it."

The Hotel Indigo target market of 25- to 45-year-olds may not pick up on that reference right away, but it's the kind of thing they might appreciate, Jordan said.

He said: "We have a big focus on our travelers and the way people are living their lives today. The millennial market, they're not looking for a hotel. They're looking for an experience."

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