Mr & Mrs Smith launches crowdfunding campaign to fund US expansion

George Sell By George Sell
05 September 2018 | Updated 05 September 2018

UK: Boutique hotel guide and booking platform Mr & Mrs Smith is raising funds to “dramatically extend the size and scope of its customer offering”.

The site, which was launched in 2003 by husband and wife team James and Tamara Lohan, is looking to raise £1 million from members and investors for a new campaign on funding site Crowdcube.

The campaign will run from September 11 and marks the first time that the company has made equity in the business available to the public.

The investment will be used to expand the company's presence in the US market; increase the rate new properties are added to the collection and establish Mr & Mrs Smith SideStories, a new part of the company which was acquired in April this year. SideStory is "a curated marketplace offering cultural and creative experiences in London and Paris with independent insiders".

The crowdfunding campaign is expected to be one of the largest conducted on Crowdcube.

James Lohan, co-founder of Mr & Mrs Smith, comments: "We founded Mr & Mrs Smith because we were fed up of chintzy, old-fashioned luxury hotels and wanted people to experience a new breed of style-savvy, personality-led boutique hotels. Around that passion we have built a travel business that values quality curation, a seamless delivery of bookings, and experiences that will last a lifetime. This crowdfunding campaign reflects our commitment to stay at the forefront of the luxury travel industry and involve the community that has supported us over the last 15 years."

The Mr & Mrs Smith collection features more than 1,000 properties worldwide. Its turnover has 22 per cent from £51.8 million to £63.5 million year-on-year to June 2018.

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