citizenM betting big on Miami

George Sell By George Sell
28 August 2018 | Updated 28 August 2018

US: citizenM has announced plans to open a 348-key hotel within Miami Worldcenter, one of the largest private mixed-use developments in the United States.

The development occupies 27 acres in the heart of the Downtown Miami, and the 12-storey hotel, which will comprise 128,000 square feet along NE 2nd Avenue between 7th and 8th Streets, will include a 10th floor sun deck featuring a swimming pool and rooftop bar, along with a state-of-the-art fitness center and gym on the 11th floor.

The hotel is the third the company is planning for Miami. Earlier this summer, citizenM filed plans to build a 20-storey, 252-room hotel in the city's Brickell Financial District. In October of last year, the company also signed on to operate a 168-room hotel in Miami Beach.
 
The latest hotel will also feature 1,850 square feet for societyM, the brand's signature creative spaces and meeting rooms, and a cloudM rooftop bar offering views of Biscayne Bay and the downtown Miami skyline. Gensler Architects will be responsible for the hotel's design.
 
Ernest Lee, managing director, development & investment for citizenM US, said: "citizenM's rollout strategy has always centered around following our guests - a group of modern travelers who frequent true live/work/play destinations within the world's gateway cities. We are very excited to join the Miami Worldcenter development, a transformative project that will offer a high quality mix of workplace, residential, dining, nightlife, shopping, conference, and transit outlets." 
 
Nitin Motwani, managing principal for Miami Worldcenter Associates, said: "We set out to create an economic driver and international destination, Miami Worldcenter, in the heart of Downtown Miami as well as a vibrant neighbourhood that will draw locals and visitors alike. Welcoming citizenM to Miami Worldcenter expands our reach in being able to offer an affordable yet luxuriously-designed hotel within our 'city within a city,' and is in line with our grand vision, the likes of which Miami has never seen before."
 
By 2020, citizenM will have around 40 properties either open or in development globally - more than doubling its current portfolio.  In North America it plans to open a dozen hotels, in major cities that include Seattle, Boston, Washington DC, San Francisco, Los Angeles and Miami.

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