Generator opens first US property in Miami

George Sell By George Sell
19 August 2018 | Updated 19 August 2018

US: Design-led hostel brand Generator has opened its first property outside Europe, in Miami Beach.

The property has expect 300 beds in 105 rooms, with 65 per cent of the rooms being private and non-shared. Prices start from as low as $20 for a bed in a shared room or $95 for a private room with private bathroom.

Located on Miami's Collins Avenue and one block from the beach, Generator Miami is a converted 1940s condo building, complete with neon lights, palm trees and bespoke furniture. The main mural on the facade facing an outdoor swimming pool has been designed and painted by South African artist Chris Aurett. The outdoor pool, the first pool for a Generator property, will feature 24/7 programming, from poolside yoga classes to mixology demonstrations.

A restaurant and bar are overseen by Miami mixologist Gui Jaroschy and chef Daniel Roy, who worked at Jean-Georges Vongerichten's Matador Room at Edition Miami, res[ectively.

"The whole building has a completely different feel from the rest of our portfolio, but still feels very much like a Generator," said Generator CEO Alastair Thomann. "It's our interpretation of Generator's city look and feel for a Miami Beach resort."

Generator has 13 properties throughout major European capitals, including Madrid, London, Amsterdam, Paris and Rome.

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