Bench Events launches second African hotel investment event

George Sell By George Sell
14 August 2018 | Updated 14 August 2018

UK: Bench Events, the organiser of the Africa Hotel Investment Forum (AHIF), is launching a sister event, named the Forum sur l’Investissement Hôtelier Africain (FIHA).

The new event will focus on North and West Africa. Proceedings will be bilingual, with presentations and panel discussions led in French with simultaneous translation to English. The first edition of FIHA will take place in Marrakesh during the first week of February 2019.

Jonathan Worsley, chairman of Bench Events, is keen to make a similar impact with FIHA. He said: "I'm delighted we are taking this step. Until now, the strongest interest in hosting AHIF has come from countries in Sub Saharan Africa, but with increasing interest emerging from North and West Africa, it makes sense to launch another premium hotel investment conference event with a different geographic focus. Since announcing the plan, we have received immediate interest and already have sponsorship commitments from the Moroccan Agency for Tourism Development (SMIT), AccorHotels and Louvre Hotels."

Imad Barrakad, CEO, The Moroccan Agency for Tourism Development (SMIT), said: "I am very pleased that Morocco will be the launch venue for FIHA, as I fully expect it will attract the kind of people who have the influence and resources to make a destination successful. At FIHA, we will be engaging with them and making a compelling case for further investment in the hospitality sector here."

Bench Events says Morocco makes four strong arguments to attract investors. First, the country has a stable political and economic climate. Second, it is strategically-located, within a three-hour flight of the major European capitals and seven hours from Dubai, Moscow and New York. Third, its laws are investor-friendly, with no restriction on land ownership or repatriation of profits and fourth, it has robust infrastructure, including a major hub airport in Casablanca.

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