Burnham Beeches Hotel to get Laura Ashley rebranding

George Sell By George Sell
1 week ago | Updated 1 week ago

UK: The Burnham Beeches Hotel in Buckinghamshire is to become part of the Laura Ashley Hotels portfolio.

The first phase of the rebranding has begun, with a Laura Ashley branded tea room opening at the property.

Following the first Laura Ashley The Tea Room in Solihull, the opening of Laura Ashley The Tea Room at Burnham Beeches Hotel will be the first in the south of England.

The rest of the 82-bedroom hotel will be refurbished in line with Laura Ashley brand standards in spring 2019. The property will be redesigned to showcase the Laura Ashley Home range with British fabrics and furnishings throughout.

Alex Robertson, general manager of Burnham Beeches Hotel, said: "We are delighted to launch Laura Ashley The Tea Room at Burnham Beeches Hotel. It has been very exciting to see the project come to fruition after some extensive design work and implementation with quality workmanship and we are looking forward to welcoming guests to a whole new experience at Burnham Beeches Hotel."

Burnham Beeches Hotel is managed by Corus Hotels, which also manages the Laura Ashley branded The Belsfield in Windermere, Cumbria, and The Manor, in Elstree, Hertfordshire.

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