Baird takes VP role at Bespoke USA

George Sell By George Sell
03 July 2018 | Updated 03 July 2018

US: Bespoke Hotels has appointed Derek Baird of Pacific Property Group to oversee its recently announced joint venture with Broughton Hotels.

Operating as vice president of Bespoke USA, Baird will provide advice on the real estate market, alongside consultancy and management services as the partnership looks to establish relationships with properties across the United States.

With more than two decades in hospitality real estate, and experience on both sides of the Atlantic, Bespoke says Baird is ideally placed to facilitate Bespoke USA, as it seeks to bring its global expertise to the North American market, working to establish a pipeline of management contracts, alongside acquisition and joint venture opportunities throughout the region.

"I am delighted to have been chosen to lead Bespoke USA and enter the North American market at this hugely exciting time," said Baird. "I believe we can provide an independent spin in the hospitality sector, including our own unique twists on traditional leasing arrangements, detailed to be owner and lender friendly. Bespoke Hotels and Broughton Hotels are united by their independent streak, their commitment to personally interacting with investors and owners on a regular basis, as well as being authentic in their daily practices and reporting. I believe they are set to make a big impact with this enthusiastic, engaged approach, and I am relishing getting started."

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