ReardonSmith secures planning for Fitzrovia hotel

George Sell By George Sell
15 July 2018 | Updated 15 July 2018

UK: ReardonSmith Architects has secured planning consent for a 100-room hotel on Newman Street in London’s Fitzrovia.

The scheme has been granted planning consent by Westminster City Council and involves the demolition of an existing building and a new-build luxury 100-bedroom hotel.

One of the key drivers for the architects was to design a façade that maintains the "visual memory" of Newman Street while providing a new take on the existing architecture. This was achieved by extensive use of brick and by "closely following the window rhythm".

Another key element was to lower the existing raised ground floor to pavement level thereby removing the physical and visual barrier currently created by a series of lightwells along the façade. A new ground floor restaurant will extend from the Newman Street frontage through the building to the mews at the rear.

Sidharth Bhatia, associate director at ReardonSmith, said: "Our scheme for the Newman Street hotel respects the heritage of the area which is renowned for being home to the Fitzrovia set of intelligentsia, economists and scientists in the 19th and 20th Century as well as some of the world's most respected educational, cultural and medical institutions to this very day. We are truly excited to create a new hotel in Fitzrovia that, like its context, will be individualistic in its nature and uncompromised by corporate rules."

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