SnapShot appoints Booth as CEO

George Sell By George Sell
1 week ago | Updated 1 week ago

Germany: Hotel analytics provider SnapShot GmbH has appointed S. Carson Booth as CEO to lead the company into its next stage of growth.

Booth brings more than 25 years of hospitality technology experience and is the former global vice president of property technology at Starwood Hotels & Resorts Worldwide where he led a diverse global team managing the strategy, innovation and operations of associate- and guest-technology. He also concurrently served as general manager of Starwood's international licensing company, and previously as vice president IT EMEA.

"Carson comes to Snapshot with a vast amount of global experience in the hospitality management and technology industry and with a very significant network of both management company and vendor relationships,"said Michael Levie, COO citizenM Hotels and SnapShot board member. "His knowledge and leadership skills, will catapult SnapShot's growth and will continue to provide valuable impetus for the hospitality industry in general."

Since leaving Starwood after the acquisition by Marriott International, Booth joined his family in Berlin and began an independent consultancy within the industry's vibrant technology start-up community including a mentoring role with METRO AG's Accelerator for Hospitality powered by Techstars program.

"I am thrilled to join the talented team at SnapShot and help lead the charge in this exciting growth stage," said Booth. "SnapShot is the early disruptor in the hospitality business intelligence space, and I look forward to helping the team significantly extend this leading position with our innovative suite of products and services for hotels, management companies and owners."

Booth graduated from the University of Nevada at Las Vegas with a B.A. in Computer Science. He is very active in the hospitality technology industry having served on several industry boards including Oracle's Hospitality Customer Advisory Board, Hotel Technology Next Generation, and Hospitality Financial and Technology Professionals.

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