Moxy set for European expansion

Martha Elwell By Martha Elwell
06 March 2018 | Updated 06 March 2018

UK: Moxy hotels has announced that it will expand across Europe

Moxy Hotels, Marriott International's playful hotel brand, has announced that it will expand into more than 40 new destinations in Europe over the next three years.

In Germany a further sixteen properties are due to open by the end of 2019 in key cities such as Frankfurt, Munich, Hamburg and Düsseldorf. Following the recent openings of both Moxy London Excel and Moxy London Stratford, the UK will see the launch of a further five Moxy hotels by the end of 2018 alone.

The opening of Moxy Oslo X in Scandinavia has paved the way for future development in this  growing market for European travel. Further properties in the pipeline include Denmark (Copenhagen) and Norway (Stavanger).

John Licence, vice president of premium and select brands at Marriott International, Europe said: "Moxy was developed to respond to the changing needs of the next generation of travellers and it is this tailored experience that has made it so appealing to both guests and developers alike. Moxy Hotels allow our guests to not take themselves too seriously, providing them with personalized experiences in a well-designed space that is surprisingly affordable, with the latest technology and plenty of social spaces that blend work and play. Giving guests all the fun, comfort and style without the hefty price tags has helped to set the brand up for success in Europe and beyond."

Carlton Ervin, chief development officer at Marriott International, Europe said: "Moxy is experiencing tremendous growth momentum driven by owners looking to maximize the value of their assets quickly with adaptive, re-use and conversion opportunities. Moxy's flexible design makes it a smart choice for owners, as it easily adapts to a range of development projects, including the transformation of unconventional spaces - a spice warehouse, historical office building or vodka factory, for example - into a stylish, disruptive hotel experience."

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