Preferred Hotels celebrates fiftieth anniversary

Martha Elwell Martha Elwell Uploaded 05 February 2018

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USA: Preferred brand is set to celebrate its 50-year anniversary

International hotel brand Preferred Hotels will celebrate its fiftieth anniversary this year.

Preferred was founded when 12 North American hoteliers established Preferred Hotels Association as a referral organisation. Since then, the company has expanded to become Preferred Hotels & Resorts, the world's largest independent hotel brand with more than 650  member hotels, resorts, and residences across 85 countries.

To celebrate the anniversary, Preferred Hotels & Resorts has launched a year-long Golden Anniversary campaign that invites travellers to explore its vast portfolio of independent hotels through a series of consumer-driven initiatives.

Among the celebratory activities launching today are a dedicated video series; a new social media campaign, #PreferredCelebrates50; a Golden Anniversary package; multiple booking incentives and a dedicated Golden Anniversary microsite that will serve as the hub of all related activity throughout the year.

Lindsey Ueberroth, chief executive officer of Preferred Hotels & Resorts said: "The story of the Preferred brand has been one of incredible success, growth, innovation, and perseverance, and stands as a true testament to the strong value the global travel community places on the truly independent hotel experience. United by a deep passion for hospitality, our global network of associates and hoteliers continues to embrace authentic travel as an important and essential part of life. We are so excited to celebrate this momentous occasion with travel enthusiasts worldwide through our Golden Anniversary Campaign, which honours our strong heritage while highlighting the opportunities for discovery and evolution that lie ahead."

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