Jumeirah Group to launch Middle East brand

Martha Elwell By Martha Elwell
05 February 2018 | Updated 12 February 2018

Dubai: Jumeirah Group has announced the launch of Zabeel House by Jumeirah

Jumeirah Group has announced that it will launch a new brand in the Middle East: Zabeel House by Jumeirah.

The brand will target both business and leisure travelers. This is the second upscale brand that the group has developed.

Marc Dardenne, COO of Jumeirah Group, said: "The launch of Zabeel House by Jumeirah is a significant milestone in achieving strategic expansion and provides an opportunity for Jumeirah Group to access new localities and destinations."

The new Zabeel House hotels will have their own unique styles, reflecting the cities they are developed in. This effort to tailor properties to their specific locales will also be reflected in the hotels' services and price points.

Jumeirah Group currently operates 19 Jumeirah branded hotels and resorts in Europe, the Middle East and Asia. The group also has several hotel projects planned for the UAE, Bahrain, Indonesia, China, Oman, Jordan, Malaysia and the Kingdom of Saudi Arabia.

Marc Dardenne is a speaker at the 2018 Boutique and Lifestyle Hotel Summit in London.

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