Swayy wins disrupter award at Travel Technology Europe

George Sell By George Sell
22 February 2018 | Updated 22 February 2018

UK: Swayy, a service that allows hotels and travel companies to connect with influencers, has been named the winner of the 2018 Travel Technology Disrupt Award.

Swayy will be awarded a stand at the 2019 event worth £8,000 plus marketing support. Swayy successfully applied for the event's Launchpad, which supported 15 of the most innovative start-ups in the travel technology industry this year.

David Gabriele, Swayy CEO said:"Winning this award is symbolic of the hard work and dedication we have put into providing accountability and transparency to hoteliers and travel companies around the world, both small and large. It's no secret that the current way in which hotels and influencers work together is inadequate, time consuming and frustrating. We have streamlined the process and finally given much needed control back to the hotel industry."

Judge Lee Hayhurst, head of news at Travel Weekly Group, said:"Swayy offers something really different to what other people are doing in the sector. We saw recently what happened with an influencer who'd been turned away from a Dublin hotel and it really divided opinion on who was in the right. Swayy offers a solution for hotels to vet their influencers, which is what they really need."

Judge Renee Tsielepi, consultant at Transcendence said:"The finalists all showed huge potential to disrupt the industry, Swayy particularly impressed by offering a much-needed solution to a difficult problem. Swayy's platform quickly matches hotels and influencers and removes much of the pain for hoteliers in finding the right influencers to work with."

Swayy's fellow finalists were Protected Trust Services, Wanup, Live2Leave and Guidewiser-all shortlisted from the event's 15 Launchpad exhibitors. They were chosen during a three-week online vote, which was open to the public and received over 1,000 nominations. The shortlist then presented to a panel of judges in a Dragons' Den style pitch.

The judges were Walter Toscano, senior advisor, Travel & Telecom; Martin Cowen, contributing editor, Tnooz; Renee Tsielepi, consultant, Transcendence; Sergio Gonzalez, CTO, Regency Resorts; and Lee Hayhurst, head of news, Travel Weekly Group

Swayy's David Gabriele will be speaking on a panel about influencer marketing and PR at the 2018 Boutique and Lifestyle Hotel Summit in London.

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