Michelin buys Tablet Hotels

George Sell By George Sell
05 December 2018 | Updated 05 December 2018

France: Michelin has acquired Tablet Hotels, an online booking platform for luxury boutique hotels.

The company, which publishes the annual Michelin guides for restaurants and tours, acquired New York-based Tablet Hotels to add to its online offer, which includes Bookatable.com and Restaurantes.com, both of which it acquired in 2016.

Tablet Hotels was founded in 2000 by Laurent Vernhes and Michael Davis. More than 50 per cent of its customers are in North America, allowing Michelin to build a stronger presence in the US following the acquisition. Tablet has around 3,500 hotels listed on its site, as well as the Tablet Plus Travel Club.

Pascal Couasnon, director of gastronomic and tourist activities at the Michelin group, said: "Travellers and foodies are now looking for experiences which tell a story, and which help them discover a universe where they can show their appreciation of the local cultures. Tablet is part of this new lifestyle that fully corresponds to the ethos of the Michelin guides. We want to offer our readers the best, by revealing places that offer this extra soul and express the fruit of the work of hoteliers and passionate chefs alike."

Laurent Vernhes and Michael Davis, co-founders of Tablet, said in a statement: "Michelin and Tablet share an unbiased approach to curation. Our dedication to integrity has made us leaders in our respective fields, and now we're combining forces for a ground-breaking union that will change the scale of Tablet and transform the Tablet Plus program. Likewise, hotel reservations driven by expert curation and exclusive privileges will be a significant addition to Michelin's travel portfolio."

Under the terms of the deal, Vernhes will remain CEO of Tablet Hotels, reporting to Couasnon. Michelin will retain the Tablet Hotels brand and its team will remain in New York.

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