Airbnb promotes hotel visibility with new filter

Amy Horsfield By Amy Horsfield
17 December 2018 | Updated 17 December 2018

Not everyone has discovered Airbnb's platform that has been open to hotels since February 2018.

The company is pushing its hotels business by featuring a "Boutique Hotels" category on the main Airbnb landing page and by including hotels in its space type filter.

On the homepage, Boutique Hotels lives next to the Entire Homes and Airbnb Plus categories in the "More ways to stay in 2019" section. The placement is intended to make hotels easier for guests to discover and book.

If guests filter results by Home Type, hotel room is now included among the entire place, private room and shared room filters.

This new update will help hotel owners or managers merchandise their properties up front.

These changes show where Airbnb is placing a focus beyond its core home-share business.

SiteMinder was named as the first platform to act as channel manager on a global scale and the Airbnb update also more closely mirrors how Booking.com promotes its accommodations offerings.

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