Hyatt makes major boutique and lifestyle play with $480m purchase of Two Roads Hospitality

George Sell By George Sell
1 week ago | Updated 1 week ago

US: Hyatt Hotels Corporation has announced an agreement to acquire Two Roads Hospitality, which includes the Alila, Destination, Joie de Vivre, Thompson and tommie brands.

Through the addition of Two Roads, its established lifestyle brands and the management agreements for the majority of its 85 properties in eight countries, Hyatt will expand its brand presence into 23 new markets while enhancing its offerings in lifestyle hotel experiences and wellbeing.
 
"Hyatt and Two Roads share a commitment to genuine care and delivering distinctive experiences to discerning travellers. We are pleased to be coming together, and are dedicated to learning from each other and taking the best of both organisations forward," said Mark Hoplamazian, president and chief executive officer of Hyatt Hotels Corporation. "Two Roads' passionate team members, strong brands, global footprint and robust development pipeline will expand our lifestyle offerings and grow Hyatt's brand presence in more places where our guests and World of Hyatt members want to travel. Importantly, combining Two Roads' meaningful brand presence and development plans in Asia with Hyatt's already strong position in this region will allow us to accelerate expansion in this critically important and fast-growing part of the world."
 
The acquisition consists of a base purchase price of $480 million, with the potential for Hyatt to invest up to an additional $120 million in the aggregate, contingent on the outcome of certain terms to be individually defined after closing. The base plus contingent total purchase price is expected to reflect an EBITDA multiple of approximately 12-13x stabilised 2021 earnings, which Hyatt considers the best indicator of valuation based on anticipated synergies and growth.

After the close of the transaction, which is expected later this year, Hyatt will create a dedicated lifestyle division to bring together the operations of Two Roads' and Hyatt's lifestyle brands.

"Hyatt is an ideal home for us as we share many values and a deep commitment to thoughtful growth and creating compelling experiences for our guests," said Jamie Sabatier, chief executive officer, Two Roads Hospitality. "Hyatt's unique position in the marketplace brings with it the powerful benefit of global scale while maintaining meaningful personal relationships with team members, guests and owners."
 

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