Phil Davidson joins GuestRevu as non-executive chairman

George Sell By George Sell
26 January 2018 | Updated 26 January 2018

UK: GuestRevu has appointed Guestline CEO Phil Davidson to the position of non-executive chairman.

With positions on the boards of several hospitality industry technology providers, and a proven track record as CEO of Guestline, GuestRevu says the appointment will bring a wealth of experience and skill to the its leadership team, which includes co-founders Chris Alexandre and Francine Heywood, and non-executive director John Caines.

Chris Alexandre, CEO of GuestRevu said: "I am delighted and honoured to welcome Phil to our team, both as an investor and in his role as the chair. His wealth of knowledge and experience in this exciting and dynamic industry will add immense value to our strategic plans, and to what we are doing. His reach and reputation in the industry will undoubtedly provide plenty of scope and opportunities for the aggressive growth of the company and our products, and I am really looking forward to our journey together."

Davidson and GuestRevu initially became acquainted through the latter's partnership with Guestline. The integration of GuestRevu and Guestline's property management system provides an automated, easy-to-use guest intelligence system, exponentially improving return on investment for the two companies' mutual clients.

"As CEO of Guestline I watched the relationship between the two companies grow, and, more importantly, I saw the satisfaction of the Guestline customers with the GuestRevu solutions," said Davidson. "I went on to develop an excellent relationship with Francine, which gave me confidence in the people developing GuestRevu as a company and the direction they were taking."

This confidence resulted in Davidson deciding to invest in GuestRevu, and, along with The Coaching Inn Group's Kevin Charity, he is one of GuestRevu's top two independent financial investors.

"To my mind, sound investments are around product and people - if you can gain confidence in these two aspects of a company then investing becomes a no-brainer," said Davidson. "The great leadership that co-founders Chris and Francine provide is a fantastic asset and when you add to this GuestRevu's customer satisfaction and customer ROI, then investment becomes an obvious thing to do."

GuestRevu co-founder Francine Heywood said: "Phil's track record made him the perfect fit for the position of non-executive chairman of GuestRevu's board, and his experience in sales, marketing and development, along with his commitment to our growth meant that we could not pass up the opportunity to learn from him, and benefit from his hands-on knowledge in developing a better product for our clients."

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