citizenM partners with Conferma

Martha Elwell By Martha Elwell
10 January 2018 | Updated 12 January 2018

Netherlands: citizenM hotels is partnering with virtual payment FinTech company, Conferma

citizenM hotels has announced a partnership with payment FinTech company Conferma.

citizenM has now activated the Conferma Connect virtual card payment system for all travel agencies booking via GDS, as well as all leading OBTs.

Conferma Connect is a PCI-compliant automatic electronic transmission service for virtual payments. It allows virtual card details to be sent by cardholders to the hotel by a secure email. Prior to the system's launch, the only method for transmitting virtual card information safely was fax as standard email is too insecure to handle sensitive data.

Commenting on the new partnership, Michael Levie at citizenM, explained: "Our customers want the freedom to be able to pay for their hotel stay using their preferred payment method and, increasingly, that isn't cash or card, but digital alternatives like virtual cards. Customers expect both convenience and security and need to know that their card details will be safe from fraud. The partnership with Conferma is crucial as it allows us to provide customers with a hassle-free way to pay for their hotel stay, in the confidence that card details will never be compromised."

Simon Barker, CEO of Conferma, added: "With Conferma Connect payments can be transmitted to a hotel's existing computer system, eliminating the need to invest in outdated fax technology. We're pleased to be able to support citizenM, so that they can continue to meet their customers' needs."

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