TripAdvisor adds Deliveroo to food delivery service

George Sell By George Sell
07 August 2017 | Updated 07 August 2017

US: TripAdvisor has expanded its food delivery service outside the US and Canada, as part of its strategy to grow non-hotel revenues.

In May this year, TripAdvisor integrated Grubhub's restaurant network in the US and Canada into its website, mobile web and app, and has now expanded its meal-delivery service globally with the addition of London-based Deliveroo.

Deliveroo has a roster of 20,000 restaurants and 30,000 delivery riders in 140 cities across 12 countries, including the UK, Ireland, France, Germany, Spain, Italy, Belgium, the Netherlands, United Arab Emirates, Singapore, Hong Kong, and Australia.

A TripAdvisor restaurant listing of one of Deliveroo's partners carries an Order Online button. Click, and consumers are brought to Deliveroo's online or mobile platforms to place an order. Typically, delivery services to hotels alert the front desk to call the guest to pick up the food in the lobby.

While some hotels have embraced the move, others will be feeling threatened according to industry sources.

"We do allow our guests to receive food from delivery services," says Loh Lik Peng, CEO of Singapore-based Unlisted Collection, which owns and operates 27 boutique hotels and restaurants in Singapore, Sydney, London and Shanghai. "I think it would be rather high-handed to do otherwise. It's a matter of choice for them and they should be allowed to order food from wherever they want so long as it's not a nuisance to other guests."

Lauren Foye, a senior analyst at Juniper Research, said: "Hotels will be concerned. Whilst most do not ban the delivery of food into their premises, it continues to put pressure on in-house services where hotels have seen a continual decline in the use of room service. These services are often viewed as expensive when compared with outside takeaway offerings. TripAdvisor also hosts listings for holiday rentals, allowing consumers to book properties, as such with a booking that may not have cooking facilities or room service on offer, food delivery is an attractive alternative."

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