ALICE secures $26 million Series B funding from Expedia

George Sell By George Sell
30 August 2017 | Updated 30 August 2017

US: ALICE, a digital hotel operations platform, has secured $26 million in Series B funding from Expedia.

The investment makes Expedia a majority shareholder in ALICE and deepens the commercial cooperation between the two companies that was originally established with an equity investment in 2015. ALICE intends to use the funds to "further the mission of delivering the very best technology and customer service in the industry". This round brings ALICE's total funding to $39 million.
"It is time for the internet to expand beyond revolutionising how our hotel partners market and distribute their products into how they work and treat their guests," says Cyril Ranque, president, lodging partner services, Expedia, Inc. "ALICE is developing smart mobile and cloud technology to fundamentally improve the hotelier and guest experience at scale. That's a revolution worth investing in."
Justin Effron, ALICE CEO said: "Our mission is to give hoteliers the ability to provide the best guest service and experience they can around the clock, and this latest round is a testament to the hard work of everyone involved. With this additional capital, we'll be better equipped to help hoteliers reach their goals of improved guest service."
Earlier this year, ALICE launched products including the Guest Profile, which gives hoteliers a view into the guest experience across every aspect of their hotel stay, including check-in, requests for amenities and services, and any interaction with the concierge; Guest Text Messaging, which facilitates text messaging between hotels and guests without requiring an app download; and Logbooks, which can be used by hoteliers to track any physical item belonging to or loaned to a guest, including packages and lost & found.

Additionally, the company launched a preventative maintenance tool and an open-API, and is looking forward to releasing new features for use by hoteliers such as Checklists, a tool to improve task management; SMS automation, which automates responses via text to common guest questions; and more.
In the last six months, ALICE has signed customers including Two Roads Hospitality, Dream Hotel Group, SIXTY Hotels, NYLO Hotels, and Leading Hotels of the World.

Click here to read an interview with ALICE co-founder Alex Shashou.

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