Roxy in-room concierge device launched in the US

George Sell By George Sell
01 August 2017 | Updated 01 August 2017

US: Roxy, a speech enabled device that provides in-room concierge services, has been launched to the market.

The company says its device is "built from the ground-up for the hotel industry and enables hotels to have full control over the persona, services and information guests interact with".

Guests use the device by asking a question or making a request - similar to Apple's Siri or Amazon's Alexa - Roxy "intuitively understands the questions or request and responds immediately" with curated and personalised in-room concierge services.

Cam Urban, CEO and co-founder of Roxy, said: "Since the recent launch of Roxy, industry-leading hotels across North America have been adopting the device to provide guests with instant access to property-specific information and services. With Roxy, guests are given their own personal concierge, removing the need to ever pick up the phone or wait at the front desk. Hotels that use Roxy reduce operational costs, increase access to services that drive revenue, and act on data-driven insights. Roxy gives hotels the ability to replace the phone or clock radio; staff is freed up to do more value-added work."

The team behind Roxy have previously worked at Amazon and Microsoft, with experience working on Amazon Alexa. They built Roxy "to directly address the limitations of consumer-facing speech enabled devices. Specifically, the team believes that hotels need full control over the device, with end-to-end customisation".

This includes control over the native-app experience, the artificial intelligence, as well as the data that is sent back to the property. Roxy says one of its core tenets is easy onboarding: "hotels can onboard in less than a day without having to write code or engage IT."

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