Best Western breaks ground on first Texas GLō hotel

George Sell By George Sell
31 July 2017 | Updated 31 July 2017

US: Best Western Hotels & Resorts has started construction on a GLō hotel in DeSoto, Texas, 15 miles from Dallas.

GLō, Best Western's new-build boutique hotel brand, is "designed for savvy travellers expecting the best in value, design, and comfort". Scheduled to open in May 2018, GLō DeSoto will have 75 rooms, a 1,000 square foot meeting space, communal work areas, a fitness centre, and spa.

"GLō is a major part of our brand refresh initiative and we believe that its tech-savvy, modern appeal coupled with convenient access to local experiences in nearby downtown Dallas, positions our newest location for success," said Ron Pohl, senior vice president and chief operations officer of Best Western Hotels & Resorts. "GLō is the epitome of Best Western's reimagined brand identity-providing a stylish, convenient space designed for the way people travel today. We look forward to welcoming travellers looking to experience the best in sophisticated design, contemporary style, and futuristic convenience, all at a reasonable price."

GLō DeSoto's groundbreaking included DeSoto mayor Curtistene McCowan, city manager Tarron J. Richardson, multiple members of the DeSoto City Council, Best Western's managing director of North American development Bob Clasby, brand development project manager Joe Lang, the hotel's managing director and co-founder of owner Shreem Capital Jiger Patel, and the property's lender, Dallas regional president of Spirit Bank Eric Anderson.

"I am honoured and thrilled to bring the great state of Texas its first GLō hotel," said Patel. "I have been affiliated with Best Western for quite some time and I've always been impressed with the company's support system and innovative mindset. It's been a longtime goal for my team to partner with a brand that invests in state-of-the-art technology and authenticity and we feel GLō checks all of those boxes. We're really excited to get started."

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