Bermondsey Square Hotel to host mindful drinking festival

George Sell By George Sell
19 July 2017 | Updated 19 July 2017

UK: Club Soda has announced the UK’s first ever Mindful Drinking Festival, to be hosted at the Bermondsey Square Hotel in south London.

Club Soda is described as a mindful drinking movement, and has announced the event in association with UK alcohol-free wine brand Eisberg. The one-day event will see the hotel - which doesn't serve alcohol - transformed into "a celebration of the best alcohol-free drinks available, with craft beers, wines, lower-sugar sodas, infusions, and expert mixologists creating concoctions to make you swoon".
Club Soda says: "More and more people are joining the mindful drinking movement, and the demand for tempting alcohol alternatives has never been higher. Club Soda's Mindful Drinking Festival, in association with Eisberg, is catering for this new mindful drinking trend and curiosity for healthier low and no alcohol drinks. One in four people in the UK are already drinking mindfully and moderately, and sales of adult low and no alcohol drinks are at an all-time high."
Club Soda founder Laura Willoughby said: "The most common request we get is for ideas about what to drink instead of alcohol, so we decided to curate our favourites and have a tasting festival for everyone! The festival is great for those going sugar-free, on a fitness regime, drinking more mindfully, or going alcohol-free. There are many reasons why people may want to swap out a few alcoholic drinks for something a bit healthier. This event will give everyone a chance to try out what's on offer and find a new favourite tipple. Festival goers will get to mix a new mocktail, pair foods with alcohol-free beers, or discover the best alternative G&T. It will be the first drinks festival where only the glasses get smashed."
Gemma Brant, sales and marketing manager at Bermondsey Square Hotel, said: "Having grown up in Bermondsey and seeing first-hand the many positive changes to the area in the last 10 years, the one change that really stands out for me is the community - how much we have changed in our attitude towards fresh produce and our awareness to a healthier lifestyle. A few years ago The Bermondsey Square introduced a farmers market on Saturday mornings and along with this came more coffee shops offering a healthier alternative to milky coffee and bacon butty!
"With local coffee shops and bars offering fresh juices and energising smoothies, it makes sense that there be an alternative to alcoholic beverages too. The Mindful Drinking Festival brings both things I love about Bermondsey together - community and health awareness! The festival will bring an informative event to the area and it will bring focus to the way The Bermondsey Square Hotel is looking to move forward with its new healthier menu and its continued offering of fresh local produce."
The Club Soda Mindful Drinking Festival will take place on Sunday August 13th from 12 noon to 6pm.

Click here to read an interview with former Bermondsey Square Hotel GM Robert Holland about the challenges of runnign an alcohol-free hotel.

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