Mr. C sets sights on New York City

George Sell George Sell Uploaded 09 March 2017

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US: The brand behind the Mr. C Beverly Hills hotel has announced plans for its first east coast property.

US: The brand behind the Mr. C Beverly Hills hotel has announced plans for its first east coast property.

Mr. C Seaport will be the brand's second hotel, and is due to open in Manhattan's South Street Seaport neighbourhood, adjacent to the Financial District.

It will occupy the former Best Western Seaport Inn Hotel, close to the newly-renovated Pier 17. The hotel's red brick exterior will be preserved, but the interiors will be completely refurbished in Mr. C's boutique hotel style.

The project is being developed by Bob and Alex Ghassemieh, the uncle and nephew team behind Mr. C Beverly Hills, and, as with the LA property, it will be managed by the Cipriani family, renowned for their string of clubs, event spaces and restaurants, including the fashionable C London in Mayfair. The interior design is by Danish architect Thomas Juul-Hansen.

The hotel will feature 66 guest rooms, furnished in teak veneer and with amenities such as interactive 4K televisions and rain showers. High-end accommodation consists of 10 suites with balcony terraces offering panoramic views of the Brooklyn Bridge and the East River.

Guests will also be able to make use of the Lobby Lounge (serving afternoon tea and evening drinks), a Cipriani restaurant serving traditional Italian cuisine, a fitness centre and an area for private functions.

"After many years of searching for the appropriate location and opportunity within New York City, we are pleased to continue the growth of the Mr. C Hotel brand with our partners," said Bob Ghassemieh. "The rebirth taking place in the Seaport District as a dining, retail and entertainment destination makes it the perfect home for Mr. C's only New York hotel."

The hotel is expected to open towards the end of 2017.

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