Hyatt to double number of Centric properties by end of 2019

US: Hyatt has announced a significant expansion of its Centric lifestyle brand.

US: Hyatt has announced a significant expansion of its Centric lifestyle brand.

Following the recent US growth of the brand with the opening of Hyatt Centric Waikiki Beach and the transitions of Hyatt Centric Arlington and Hyatt Centric Chicago Magnificent Mile, at least 12 more hotels are expected to join the brand portfolio by the end of 2019. The brand will also continue to expand its international growth with locations expected in France, Japan, Qatar, Senegal, Australia, China and Turkey, among others, in the coming years.
 
“Since its launch in 2015, the Hyatt Centric brand has proven to be one of our fastest-growing lifestyle brands,” said Steve Haggerty, global head of capital strategy and franchising for Hyatt. “Our aggressive expansion plans for the brand were born out of a need to increase our brand presence where our guests travel most, and the hotels in the Hyatt Centric brand pipeline will allow us to meet that need and further connect with millennial-minded guests in the upper-upscale lifestyle segment.”
 
The Hyatt Centric brand currently has 14 properties. The following hotels are expected to be added to the Hyatt Centric brand:
Hyatt Centric La Rosière; Montvalezan, France – 2017
Hyatt Centric Istanbul; Istanbul, Turkey (currently open and operating as Hotel Levent) – expected to rebrand in 2017
Hyatt Centric Ginza, Tokyo; Tokyo, Japan – 2018
Hyatt Centric Doha; Doha, Qatar -2018
Hyatt Centric Mountain View; California, United States – 2018
Hyatt Centric Boston; Boston, United States – 2018
Hyatt Centric Hobart; Hobart, Australia – 2019
Hyatt Centric Barbados, Carlisle Bay; Bridgetown, Barbados – 2019
Hyatt Centric New York 39th Street; New York, United States – 2019
Hyatt Centric Fort Lauderdale; Fort Lauderdale, United States – 2019
Hyatt Centric Boao Gold Coast; Qionghai, China
Hyatt Centric Sanya Yazhou Bay; Sanya, China
 
“We know our Hyatt Centric guests are eager to explore the world’s best destinations and be in the middle of the action,” said Sandra Cordova Micek, senior vice president, global brands for Hyatt. “Each of these new hotels will deliver on that desire, serving as launch pads for exploration in cities around the world.”
 
www.hyattcentric.com

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