Centara to launch three new brands

George Sell By George Sell
27 December 2017 | Updated 27 December 2017

Thailand: Centara Hotels and Resorts Co is set to launch three new hotel brands in Q2 2018.

Two brands will be at the luxury end of the market, with a third in the midscale sector.

"Centara is about to expand its portfolio with more brands because we are not competing in some hotel segments, especially luxury," said Centara deputy chief executive Markland Blaiklock. "Though the hotel business is fiercely competitive, additional brands will help boost yield and help us break into new market segments."

Centara operates 38 hotels in Thailand and overseas with a total of 7,500 rooms under five brands: Centara Grand, Centara Residences and Suites, Centra, Cosi and Centara Boutique Collection.

Blaiklock said the first new luxury brand will debut in the Middle East before entering the Thai market.

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