La Mamounia selects IDeaS RMS

Martha Elwell By Martha Elwell
28 November 2017 | Updated 28 November 2017

Morocco: La Mamounia has selected IDeaS RMS as its revenue management software system

Marrakech's famous La Mamounia hotel has launched IDeasS RMS as its new revenue management software system.

Powered by advanced SAS analytics, IDeaS' solutions equip clients with a clear view of their data through pricing, forecasting and optimisation strategies, giving them greater control over their business performance.

Florent Strasser, director of revenue and reservations at ‎La Mamounia said: "Even with the benefit of La Mamounia's brand and heritage, we can't afford to be complacent if we want to outperform our competition. Approximately 90 percent of our trade is leisure, so accurately predicting demand and setting prices to maximise profitability has always been challenging."

La Mamounia has collected a number of international awards in recent years and is regularly named as one of the world's most luxurious hotels. Since its opening in the 1920s, La Mamounia has hosted a range of politicians and Hollywood stars including Winston Churchill, Franklin D Roosevelt Marlene Dietrich and Charlie Chaplin

Fabian Specht, EMEA managing director for IDeaS said: "There are very few hotels in the world that have the level of prestige and grandeur as La Mamounia, the grande dame of Marrakech. We're delighted they've chosen IDeaS RMS to ensure better business decisions, enhance the guest experience and optimise revenue."

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