Worldhotels announces expansion plans

Martha Elwell By Martha Elwell
15 November 2017 | Updated 15 November 2017

Germany: Worldhotels announces significant expansion plans at its International Leadership Conference 2017

Global sales, marketing and distribution company Worldhotels has announced significant expansion plans at its International Leadership Conference 2017.

The brand has plans to add 150 hotels to their portfolio over the next five years. The company currently has over 350 independent upscale and luxury hotels in 50 countries.

Geoff Andrew, CEO of Worldhotels said: "Our goal is to add more than 150 independent upscale and luxury hotels to our portfolio within the next five years. To support this growth, we are expanding our membership development teams, our global sales force and our e-Commerce resources. In 2018, we will implement a comprehensive rebranding initiative with a new logo and three redefined brand collections. We are also piloting a powerful new CRM platform to help our member hotels improve their customer reach and drive more direct bookings."

The International Leadership Conference 2017 gathered hoteliers and senior industry experts to discuss current and future issues in the hospitality industry. The conference took place at the Fleming's Selection Hotel Wien-City in Vienna, Austria. Its theme was "Stronger Together".

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