IDeaS launches component room optimisation

Martha Elwell By Martha Elwell
15 November 2017 | Updated 15 November 2017

UK: IDeaS G3 to include new component room optimisation feature

IDeaS Revenue Solutions has added a new component room optimisation feature to IDeaS G3 Revenue Management System (IDeaS G3 RMS), the industry's most widely used revenue management solution.

Powered by SAS® analytics, this new IDeaS G3 RMS feature allows revenue managers to optimise all combinations of room types and build a revenue strategy for flexible inventory based on guest demand.

Sanjay Nagalia, chief operating officer for IDeaS said: "Resorts and hotels are threatened every day by new entrants into an already competitive arena. Component rooms, or virtual room types, allow hotels to better serve their guests through a personalised experience that meets the unique needs of each guest. By helping hotels understand which components of a room to sell and at what price, we enable our clients to build a revenue strategy that gives them a competitive advantage in their market and an upper hand when it comes to pricing at the room type level for both group and transient business."

IDeaS G3 RMS is now the only cloud-based revenue management tool that automates component room price optimisation. The new capability allows resorts and hotels with component rooms to account for larger or premium room types and optimise their business strategy based on the most relevant market data and demand indicators.

Agnelo Fernandes, senior vice president for Terranea Resort said: "This technology has enabled us to look at inventory by type or segment and actually make decisions to yield room types uniquely across different channels. Terranea is very unique, with 582 keys and a mix of rooms, suites, villas, casitas & bungalows. We find ourselves diving into IDeaS for every decision, and that has helped us become a lot more efficient. IDeaS helped us understand pricing, availability and demand for each room in order to optimise profitability."

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