trivago launches standalone sales subsidiary

Germany: trivago sales subsidiary will work with independent hoteliers

Leading global hotel metasearch, trivago, has announced the foundation of trivago Hotel Relations GmbH, a new subsidiary that will develop relationships with independent hotels.

Hotel Relations GmbH has been set up with a view to helping independent hoteliers to be more competitive online and to drive more direct bookings through their hotel websites.

Johannes Thomas, Managing Director and Chief Revenue Officer at trivago N.V., said: "With this step we are accelerating our ability to scale an exceptionally skilled international salesforce and build stronger ties with hoteliers. It enables us to work even closer with hoteliers and better support them in making their direct marketing successful."

The subsidiary will be responsible for trivago's relationships with 310,000 hoteliers worldwide. The company currently has 160 employees from 21 countries and aims to grow its team in 2018. Instead of recruiting engineers, the new company aims to recruit the top sales talents from around the globe.