trivago launches standalone sales subsidiary
Germany: trivago sales subsidiary will work with independent hoteliers
Leading global hotel metasearch,
trivago, has announced the foundation of trivago Hotel
Relations GmbH, a new subsidiary that will develop relationships
with independent hotels.
Hotel Relations GmbH has been set up with a view to helping
independent hoteliers to be more competitive online and to drive
more direct bookings through their hotel websites.
Johannes Thomas, Managing Director and Chief Revenue Officer at
trivago N.V., said: "With this step we are accelerating our ability
to scale an exceptionally skilled international salesforce and
build stronger ties with hoteliers. It enables us to work even
closer with hoteliers and better support them in making their
direct marketing successful."
The subsidiary will be responsible for trivago's relationships with
310,000 hoteliers worldwide. The company currently has 160
employees from 21 countries and aims to grow its team in 2018.
Instead of recruiting engineers, the new company aims to recruit
the top sales talents from around the globe.