Guestline appoints David Roche as chairman

George Sell By George Sell
08 September 2016 | Updated 08 September 2016

UK: Hospitality software company Guestline has appointed the former Hotels.com president David Roche as its new chairman.

UK: Hospitality software company Guestline has appointed the former Hotels.com president David Roche as its new chairman.

Roche spent a decade at Hotels.com (a subsidiary of Expedia), initially building the business outside the US and then running the firm on a global basis. Under his leadership Hotels.com rose rapidly to become the world's second largest hotel booking website. In his last years at Expedia, he was also president of Expedia Inc.'s global hotel supply group serving more than 250,000 hotel partners and transacting $18 billion in gross bookings. Prior to joining Expedia, he founded companies in the marketing and digital media spheres and is currently a director of one of the world's largest online travel firms.

Guestline, which produces cloud-hosted property management, distribution and digital marketing technologies for the hospitality industry, recently received investment from The Riverside Company, a global, mid-market private equity firm.
 
Phil Davidson, CEO of Guestline, said: "We are delighted to announce the appointment of David Roche to the board of Guestline. David brings enormous skill and over 15 years' experience in Hospitality Distribution to Guestline that will complement the existing team going forward. We will work closely with David to help us develop new innovations and expand into new markets both here and internationally."
 
Roche said: "I am excited about the appointment and look forward to working with Phil and his team as we grow Guestline's client base internationally and continue to develop intuitive and sophisticated distribution solutions for all levels of the accommodation market."

www.guestline.com

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