Norton takes CEO role at Equinox hotel business

George Sell By George Sell
15 August 2016 | Updated 15 August 2016

US: Christopher Norton, the former president and COO Of Four Seasons Hotels And Resorts, has joined Equinox as CEO of its hospitality business.

US: Christopher Norton, the former president and COO Of Four Seasons Hotels And Resorts, has joined Equinox as CEO of its hospitality business.

Norton will oversee all facets of the luxury fitness club operator's hospitality business and execute future growth strategy.

Norton brings more than 28 years of industry experience with Four Seasons, encompassing operations, design and construction..

"We are thrilled to have Christopher on board, he is one of the most qualified global hotel executives and will work closely with Josh Wyatt, who recently joined as president, in guiding our vision and unique opportunity in the hospitality sector," said Harvey Spevak, CEO of Equinox and executive chairman of its hospitality business. "Christopher has a great appreciation for what makes a unique guest experience, a strong design sensibility and an understanding of the types of experiences customers will expect of luxury hotel brands in the future."

Equinox hotel properties will offer "an entirely new hotel experience to meets the needs of the high performance traveler. Equinox's hotel properties will maintain its signature luxury aesthetic, unapologetic brand voice and commitment to science-grounded holistic health".

"The Equinox philosophy of achieving a balanced life resonated with me both personally and professionally," said Christopher Norton. "Designing premiere guest experiences with holistic health in mind is already an inherent part of my DNA and I see tremendous opportunity for the Equinox brand to redesign the luxury consumer experience in hospitality."

Equinox operates 82 upscale fitness clubs in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Texas and Washington, DC, as well as international locations in London and Toronto.

www.equinox.com

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