Ennismore to launch NoCo budget hotel brand

George Sell George Sell Uploaded 20 June 2016

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UK: Ennismore, the parent company of Hoxton Hotels, is to launch a budget hotel chain called NoCo.

UK: Ennismore, the parent company of Hoxton Hotels, is to launch a budget hotel chain called NoCo.

The company plans to open 25 establishments in major cities across Britain, with the first opening in 2018. Each property will have 150 to 200 rooms, offering rates of under £100 per night.

Sharan Pasricha, CEO of Ennismore, said: "We've created NoCo to challenge the status quo of today's budget brands. Travelling habits and demands have changed; as has the way that people now use hotels. Our aim is to raise the bar for affordable hotels and provide business and leisure travellers with a stylish alternative to bland, cookie cutter hotels so often found in cities outside of London."

The NoCo hotels will host music concerts in communal spaces and allow guests to book rooms and check-in via an online app. The group also plans to collaborate with local bars and restaurants to create destination drinking and dining experiences within their properties.

Ben Russell, acquisitions director at Ennismore, said: "We have shortlisted several key cities, beginning in the UK, and are looking to work with progressive property partners on leasehold opportunities to roll-out the NoCo brand. We believe our exciting plans for the product coupled by our track record with The Hoxton makes Ennismore a strong proposition for local developers looking to build out hospitality assets."

ennismore.com

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