Narada Hotels to roll out Pagoda boutique brand across China

George Sell By George Sell
23 November 2016 | Updated 23 November 2016

China: Narada Hotels has announced the launch of its latest brand, Pagoda Hotels.

China: Narada Hotels has announced the launch of its latest brand, Pagoda Hotels.

Pagoda was launched at the 2nd China (Shanghai) Hotel Franchise Expo, where the hotel group showcased the brand's concept model rooms.

It is being positioned as a high-end boutique limited service hotel brand that complements the group's older mid-market Narada Boutique Hotel brand.  

Company founder and chairman Wu Qiyuan said: "It is the responsibility of the leaders in China's hotel service sector to provide access to the world. Today the return of the Pagoda Hotels brand will tremendously support the development of the Company in the high end boutique hotel segment and accelerate the expansion of the company as more families enter China's emerging middle class, a group that is quickly becoming active consumers of high end services."

In contrast to the mid-market positioning of Narada Boutique Hotel, Pagoda Hotels focuses on "the high end business and leisure expectations of the new middle class".

Founded in 2007, Zhejiang Narada Boutique Hotels Co has positioned itself as a middle end boutique limited service hotel brand, based on "a concept that emphasised an atmosphere of leisure and fashion". It has more than 5,000 hotel rooms at 32 hotels, including properties currently in development.

www.naradaboutiquehotel.com

Be in the know.

Subscribe to our newsletter »
Subscribe

Our Events

Thank you sponsors

Subscribe to our Newsletter »