North London to get arts-themed boutique hotel

George Sell By George Sell
26 January 2016 | Updated 26 January 2016

UK: Green Rooms, an arts-themed boutique hotel in Wood Green, is set to open in spring 2016.

UK: Green Rooms, an arts-themed boutique hotel in Wood Green, is set to open in spring 2016.

Principally designed to attract artists visiting and working in London, Green Rooms is a not-for-profit hotel that will offer "sensibly priced accommodation in a beautiful setting that will inspire creativity".  Through relationships with some of London's leading cultural institutions - including Somerset House, LIFT, Create London and the Royal Court Theatre  - Green Rooms will encourage its guests to "engage in an exciting programme of exhibitions, events and performances. It will be an affordable place for artists, creatives, style enthusiasts and the wider community to stay, work, learn, play and collaborate."
The hotel is in an early art deco building - originally constructed in 1925 for The North Metropolitan Power and Electricity Company - that has been restored by London-based architects SODA.  The furnishings are from fashion label Folk.
Green Rooms is the brainchild of Nick Hartwright, co-founder of The Mill Co. Project, a social enterprise that offers creatives affordable workspace by day and that stages exhibitions and plays by night.  For Green Rooms, Hartwright has worked closely with leading hotel entrepreneur Kurt Bredenbeck, the man behind the Hoxton Hotel. It has has 22 double rooms, two studio apartments, and two dormitory rooms that can each sleep 12 people. The hotel is being developed in collaboration with the London Borough of Haringey and the Mayor of London's office, both of whom are providing part of the funding for the refurbishment of the building and fit out. It is part of a wider project for revitalisation and change in Wood Green, the capital of Haringey, that is also making improved connections between the high road and Alexandra Palace.
A bar on the top floor will be open to guests and local residents, and there'll also be a lobby bar, restaurant and exhibition spaces.
The ground floor restaurant will be an incubator project running rent-free rotational residencies for emerging restaurateurs. It will be "a supportive training ground" where they will be able to develop their brands over a 12-month period. In addition, Green Rooms will host a free monthly programme of cultural events led by both artists residing in the building and the hotel's institutional partners. An artist-in-residence programme supported by the Arts Council England will also run, and the hotel is offering an 'insiders scheme' providing discounts and previews across key cultural venues and restaurants in the capital.
Nick Hartwright said: "We set out to create something completely new and different with Green Rooms, and I believe we've done that - this is the UK's first hotel social enterprise.  There are thousands of hotels in London but there's a real shortage of affordable hotel accommodation that doesn't compromise on quality. We're very confident that artists, creatives, style enthusiasts and the wider local community will love staying and working at Green Rooms. It's going to be an exciting, inclusive and accessible creative environment, and we can't wait to open our doors."

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