Best Western signs deals for five US Vib hotels

George Sell By George Sell
27 August 2015 | Updated 27 August 2015

US: Best Western International has five new Vīb hotels in the pipeline, all of which are scheduled to be open by the end of 2016.

US: Best Western International has five new Vīb hotels in the pipeline, all of which are scheduled to be open by the end of 2016.

Since announcing the launch of Vīb in October 2014, the brand has eight projects under development and is negotiating deals in key US cities including Atlanta, Charlotte, Dallas, New Orleans, Scottsdale and San Diego.

The new deals are for properties in Los Angeles, Miami, Staten Island, Little Rock and Springfield.

"Since the launch of Vīb we have had tremendous interest from hotel developers and are especially pleased with the response from developers who have not previously developed Best Western hotels," said Ron Pohl, senior vice president brand management. "Vīb is really gaining traction because it is the only boutique concept designed for the upper midscale hotel segment and fills a niche that developers and customers want."

A Vib hotel is also being developed in Seoul, South Korea

www.bestwestern.com

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