Independent Collection adds Washington DC hotel and looks to further expansion

George Sell By George Sell
02 August 2015 | Updated 21 August 2015

US: The Independent Collection (IC), a a group of 10 boutique hotels managed by HHM, has added the 156-room St. Gregory Hotel in DC’s Dupont Circle.

US: The Independent Collection (IC), a a group of 10 boutique hotels managed by HHM, has added the 156-room St. Gregory Hotel in DC's Dupont Circle.

IC says it is now working to raise its awareness in the US hospitality market by increasing the number of hotels in the collection and introducing a new loyalty and perks programme for guests.

"Our guests were asking us to make sure we tell them if we have hotels in other markets," said Naveen Kakarla, HMM's president and CEO, who launched the first hotel in the collection over eight years ago. "The same person was going to many of our hotels and not realising they were connected."

It also has plans to increase its collection to up to 20 hotels over the next two years, with new properties in markets such as Key West, Northern and Southern California, the Pacific Northwest, and further expansion in existing markets. It is focused on adding boutique properties with roughly 100-150 rooms.

"We are proud to be tactically expanding in key neighborhoods throughout the U.S.," said Kakarla. "With the addition of the St. Gregory Hotel to our D.C. portfolio, which already includes the two diverse properties and neighbourhoods of The Graham Georgetown and Capitol Hill Hotel, our guests now have an accommodation option in Dupont Circle, a quintessential IC neighbourhood rich with boutique shops, cultural destinations and remarkable restaurants."

IC also has a new loyalty and perks programme, IC Local. IC Local members get benefits based on their earned tiers - Gold, Platinum and Black - and can "accelerate their status" in the programme by staying at different IC hotels within the same year. Other benefits include mini-bar credits, point allotment, a birthday discount, late checkout, room upgrades and guaranteed availability for Black status members.

"With the addition of our IC Local program, we will continue to set ourselves apart by giving back to our guests, enhancing their stays, and encouraging new guests to experience all the Independent Collection has to offer," said Foiz Ahmed, IC's vice president.

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