Denihan partners with Groupize for its Affinia portfolio
By George Sell
24 July 2014 | Updated 24 July 2014
US: Groupize Solutions has partnered with Denihan Hospitality Group to release theGroupize Group Booking Engine (GBE) for The Affinia brand.
US: Groupize Solutions has partnered with Denihan
Hospitality Group to release theGroupize Group Booking Engine (GBE)
for The Affinia brand.
Groupize says the GBE is "a revolutionary online solution to help
solve the inefficiencies of the current group process and make
sales managers more efficient. Currently in use by over 7,000
hotels, the solution was previously available only to hotel chains
and has now been adapted to the unique needs of independent hotels
and small chains such as The Affinia Hotels".
It allows hotels to replace the static RFP forms on their web site
with "a state-of-the-art micro-site that is tailored for groups,
weddings, meetings, and more. GBE is particularly innovative
because it quotes Dynamic Group Rates in real time to group
planners. Additionally, hotels can display and control amenities,
images, and group content, and the GBE captures all the planner's
necessary information including sleeping rooms, meeting space, and
F&B needs," says the company.
Denihan Hospitality EVP and chief customer officer Tom Botts said:
"Planners expect access to instant information on hotel websites
and by implementing the GBE, we are able to provide group travel
planners with group rates and availability instantly, avoiding
unnecessary delays caused by eRFP's and completely negating the
need for planners to visit other websites."
"When group planners are given the resources they need to book
efficiently and effectively, not only do costs to manage
unqualified leads decrease, lead conversions can increase 10 to 20
times and we are honoured to work with leading hotel companies like
Denihan Hospitality who recognise this opportunity," said Groupize
president and CEO Charles de Gaspe Beaubien.
Denihan is an independent owner and operator of boutique hotels in
top US urban markets. The Affinia Hotel Collection is made up of six
suite hotels in Manhattan and Washington DC, representing over
1,900 hotel rooms.
groupizesolutions.com
www.affinia.com
