Denihan partners with Groupize for its Affinia portfolio

George Sell By George Sell
24 July 2014 | Updated 24 July 2014

US: Groupize Solutions has partnered with Denihan Hospitality Group to release theGroupize Group Booking Engine (GBE) for The Affinia brand.

US: Groupize Solutions has partnered with Denihan Hospitality Group to release theGroupize Group Booking Engine (GBE) for The Affinia brand.

Groupize says the GBE is "a revolutionary online solution to help solve the inefficiencies of the current group process and make sales managers more efficient. Currently in use by over 7,000 hotels, the solution was previously available only to hotel chains and has now been adapted to the unique needs of independent hotels and small chains such as The Affinia Hotels".

It allows hotels to replace the static RFP forms on their web site with "a state-of-the-art micro-site that is tailored for groups, weddings, meetings, and more. GBE is particularly innovative because it quotes Dynamic Group Rates in real time to group planners. Additionally, hotels can display and control amenities, images, and group content, and the GBE captures all the planner's necessary information including sleeping rooms, meeting space, and F&B needs," says the company.

Denihan Hospitality EVP and chief customer officer Tom Botts said: "Planners expect access to instant information on hotel websites and by implementing the GBE, we are able to provide group travel planners with group rates and availability instantly, avoiding unnecessary delays caused by eRFP's and completely negating the need for planners to visit other websites."

"When group planners are given the resources they need to book efficiently and effectively, not only do costs to manage unqualified leads decrease, lead conversions can increase 10 to 20 times and we are honoured to work with leading hotel companies like Denihan Hospitality who recognise this opportunity," said Groupize president and CEO Charles de Gaspe Beaubien.

Denihan is an independent owner and operator of boutique hotels in top US urban markets. The Affinia Hotel Collection is made up of six suite hotels in Manhattan and Washington DC, representing over 1,900 hotel rooms.

groupizesolutions.com
www.affinia.com

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