IHG opens first property under EVEN lifestyle flag

George Sell By George Sell
22 June 2014 | Updated 22 June 2014

US: IHG has opened its first EVEN hotel, focusing on a wellness offering.

US: IHG has opened its first EVEN hotel, focusing on a wellness offering.

The first property is located at 426 Main Avenue in Norwalk, Connecticut, with four others in the pipeline: two in Manhattan, one on Brooklyn and one in Rockville Maryland. IHG is looking at other key markets including the Tri-state area, the Washington, D.C. area, San Francisco, Chicago, Denver, Portland, Seattle and Los Angeles, and aims to bring forward 100 hotels to the EVEN pipeline over the next five years.

Kirk Kinsell, president, the Americas, IHG, said: "Today is truly a milestone for IHG as we announce the opening of our first EVEN Hotels property in Norwalk and prepare to open our second in Rockville, Maryland later this month. We know that for the travelling public, the ability to maintain their health routine while on the road is becoming more and more important and EVEN Hotels provides the tools and encouragement to make healthier choices while on the road at an approachable price point.

"Through a carefully designed hotel and service culture, created with the needs of our target guest at the core, we know EVEN Hotels can deliver a better experience to travellers for whom wellness is so important. We firmly believe that the EVEN brand will be a key driver in market share growth in the US as well as a unique, differentiated choice for our franchise owners."

The announcement comes ahead of IHG opening its first HUALUXE Hotels and Resorts property, the first luxury international hotel brand designed specifically for the Chinese guest.

www.ihg.com/evenhotels

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