HotelSwaps signs its 100th member

George Sell By George Sell
17 March 2014 | Updated 17 March 2014

UK: Hotel room exchange programme HotelSwaps is celebrating reaching more than 100 hotel members less than a year after its launch.

Baglioni Hotels, Corinthia Hotels & Resorts and Sanctuary Retreats are among the hotel groups which have joined the programme. HotelSwaps also counts a large number of independent hotels, which are members groups such as The Leading Hotels of the World, Relais & Chateaux and Design Hotels.

The programme allows hotel owners and operators of high quality hotels to exchange their unused hotel rooms with one another using a points-based currency. Hotel members earn points by accepting reservations requests from other members or by depositing in advance their unused hotel rooms in the HotelSwaps booking engine. The points can thereafter be traded for free reservations of hotel rooms deposited by other member properties.

HotelSwaps offers four key benefits to its member hotels:
• Low cost employee incentive programme: Hotel operators can offer HotelSwaps Points to their highest performing staff so they can book free stays at other member hotels.
• Savings on business travel accommodation: Hotel executives can exchange their unused hotel rooms for free hotel accommodation during business travel.
• Additional revenue opportunities: Hotels will experience an increase in food & beverage revenues as well as in leisure services during periods of lower occupancy.
• Friends & family benefits: Hotel owners can offer their friends and family free accommodation at other member properties around the world.

HotelSwaps founder and managing director Preben Vestdam said: "I am thrilled with the response that we have received from both independent hotel owners and prestigious hotel groups from participating in the HotelSwaps programme and I am delighted to be offering a tool that allows hoteliers to improve the operating performance of their hotels."

"HotelSwaps has been created to make the most of the huge inventory of unused hotel rooms. In 2012, over 750 million room nights were left unoccupied in the Europe alone. HotelSwaps helps hoteliers creating an alternative value out of this significant un-exploited asset," added Vestdam.

Following a six-month free trial period, hotels pay an annual membership fee to HotelSwaps, starting at £395 for a hotel with less than 25 rooms and rising to £1,950 for a hotel of over 100 rooms. There is also a reservations fee of £20 per booking charged to the guest regardless of the length of the stay.

HotelSwaps currently offers its members available rooms for immediate online exchange reservations in cities such as New York, London, Paris and Milan as well as many attractive resort destinations almost every day until September 2014.

HotelSwaps is a sponsor of the 2014 Boutique and Lifestyle Hotel Summit, which takes place in London in May.

www.hotelswaps.com

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