BluSky releases 8th Luxury Hotel Benchmarking Report

George Sell By George Sell
23 October 2014 | Updated 23 October 2014

UK: BluSky Marketing has released its 8th Luxury Hotel Benchmarking Report, described as “a unique exposé and analysis of some of the UK’s best luxury and boutique hotels".

UK: BluSky Marketing has released its 8th Luxury Hotel Benchmarking Report, described as "a unique exposé and analysis of some of the UK's best luxury and boutique hotels".

Chris Larsen, BluSky Marketing managing director, said: "For the first time in the last two years, we have seen the leading hotel (4.9 Star Rating) deliver a below average dining experience, though they have come out on top because they manage guest expectations the most successfully across the Top 10 hotels included in this quarters report. Only 2% of guests stated that their experience fell below expectations, which is one of the lowest ratings in the last two years."
 
The report also highlights the challenges faced by hoteliers in delivering a consistent guest experience month in month out, with hotel star rating performances fluctuating from last quarter, with some properties dropping while others trend upwards.
 
It adds that social media is contributing just 0.3 per cent of hotel awareness. Calling a property direct (57 per cent) is still the most popular reservation method.
 
BluSky says: "The 8th Luxury Hotel Benchmarking Report continues to reinforce the importance of traditional hotelier values in delivering an exceptional hotel guest experience while also challenging some existing preconceptions in the industry."
 
To download a free copy of the report click here.

www.bluskymarketing.com

Be in the know.

Subscribe to our newsletter »
Subscribe

Our Events

Thank you sponsors

Subscribe to our Newsletter »