Affinia teams up with FreshDirect to offer grocery deliveries

George Sell By George Sell
21 August 2013 | Updated 25 October 2013

US: Affinia Hotels, a boutique hotel collection of five hotels in Manhattan, has teamed up with the FreshDirect grocery delivery service to provide guests with in-room meals.

The partnership was launched at Affinia Dumont and will be rolled out at the additional four New York City hotels this month. The collection's hotels have fully equipped kitchens and kitchenettes; rooms of up to 950 square feet, many with separate dining areas, and furnished outdoor patios and terraces.

With the Business Kit and Healthy Kit, guests will have kitchens stocked with fruits and vegetables, Greek yogurt, chips, salsa and cookies. The kits are also equipped with a variety of four-minute meals and microwavable options including curried chicken salad and lemon-dill salmon.

The kits can be ordered in advance through Affinia's online e-concierge service, at the time of booking, or at the hotel at any time during a stay. Starting at $50, this service is subject to taxes and delivery fees.

Lisa Zandee, senior vice-president of brand management for Affinia Hotels, said: "Grocery delivery from FreshDirect gives our growing number of extended-stay guests, from international visitors and families to business travellers, the flexibility to eat in and stock their kitchens with items they want. It liberates them from the limitations of room-service, mini-bar and restaurant fare. Our work with FreshDirect is part of our commitment to providing customized experiences for guests. They feel at home with the convenience of quick snacks and easy-to-prepare meals, saving time and money so they can focus on the travel experience, be it business or leisure."

Later this month, guests of Affinia Shelburne, Affinia Manhattan, Affinia 50 and Affinia Gardens will also be able to take advantage of the new service. The hotel collection is also developing kits that will be locally sourced.

Affinia Hotels is operated by Denihan Hospitality Group, a privately-held hotel management company with 50 years of hospitality management expertise.

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